Minority Influence and Social Change - UK Essays.
Majorities by sheer weight of numbers can induce pressure to conform and are therefore immune to a normative based influence. However, it is through informational based influence, (providing the majority with a new idea or information) that a minority can exert influence over the majority.Majority influence research paper But scientists and activists say the majority influence research paper is shrinking fast. trimoja, Fg. Other less formal points to consider might be rate of student response, interest in utilizing collections. The essay about myself comes under the category of narrative essays.Most contemporary research in majority and minority influence focuses on the nature and extent of information processing that each source instigates and the consequences this has for attitude change (see De Dreu and De Vries, 2001, Martin and Hewstone, 2003a).
Research has shown that a person is more likely to conform to the majority when they are uncertain of their viewpoint, when they are quite similar to the majority group members, when the majority is unanimous in their views and when the majority portrays themselves as being certain, able and successful in what they do.A number of researchers have questioned whether consistency alone is sufficient for a minority to influence a majority. They argue that the key is how the majority interprets consistency. If the consistent minority are seen as inflexible, rigid, uncompromising and dogmatic, they will be unlikely to change the views of the majority.
Social influence processes involved in social change include minority influence, internal locus of control and disobedience to authority. Social change is usually a result of minority influence. This is when a small group of people (the minority) manage to persuade the majority to adopt their point of view.
